Industrial Numbers - Red-Orange on White Metal


(Scroll down to read item description/condition below story)

With the rising sun to his back, Gus Beaumont raised the binoculars to his eyes. He adjusted the focus so he could more clearly see what his enemy was up to. "27 and 3/10!" Gus called back to Junior Meldman, the awkward eighteen-year-old who was standing a few feet away, adjusting the tie on his uniform, "Git the 2/10 ready, you're going up! " He ordered Meldman. It was the summer of 1964 and there was a war going on in Clarksville, Tennessee, a gas price war to be exact. For going on three weeks, the Beaumont Shell station was doing battle with Higley's Mobil station down the street, each one dropping the price slightly to beat the other in a quest to woo the price conscious Clarksville motorist.

Gus felt a surge of pride as he watched young Junior scamper up the ladder to the large sign that stood on a high pole in front of the Shell station. The early morning sun reflected off the sign as Junior slid in the printed metal 2/10's sign next to .27. While Junior made his way back down the ladder Gus picked up his binoculars again and gazed down the block to recheck his competition. Through the lens, just below the large red pegasus, he spied Otis Higley with his binoculars looking back at Gus. For a few seconds the two men were locked in eye-to-eye combat that is until Gus became distracted by movement at the Mobil sign. It was Higley's son Wilfred who was positioning a "1/10" onto the Mobil station sign. Frugality fueled the futility of war in the summer of '64.

Here's a fun find ready for use as address numbers, birthday, anniversary dates, lucky numbers, etc. These bright, bold numbers measure 6.25" (16cm) tall X 5.75" (14.5cm) wide and are printed with a redish-orange over white background on heavy-gauge sheet metal. They were probably used for prices on retail signage circa 1960s, possibly from a gas station sign. They are printed on both sides with a different number on the back: 1/0, 6/7 and 10/10. Choose the number combination you want from the "Pattern" option at check out (the price shown is for one (1) number). We have limited numbers on some of the combinations (only one 6/7 left) so if you would like to order a large quantity, please Convo us so we can make sure we have what you need.

These numbers are all in good vintage condition, a few have some light rust stains, some scuffs, light scratches, small dings but no dents or major issues and bright, strong graphics.

When you buy more than one at a time, you only pay for shipping one--the rest ship FREE (USA only - International get discounted rates for additional numbers).

You might also consider these larger printed metal numbers in black on white:

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You may pay for your item by Debit/Credit Card or by PayPal. We also accept money order payments but your item will not ship until money order clears our bank. Idaho residents will be charged 6% sales tax.

Shipping from United States

I don't know about you but when I order something online, I like to get it get it fast, so It is our policy to ship items as fast as possible. Most items ship within 1-2 business days of a paid order. Items usually ship via USPS or FEDEX Ground. Lighter items usually ship via USPS Priority Mail while heavier items may ship via FEDEX Ground or USPS Parcel Select. If your shipping address is different than your mailing address, please provide us with both so we use the correct one depending upon the carrier.

We take great care in packing items but on rare occasions an item can be damaged in shipping. All items shipped within the USA are automatically insured against damage. If your item arrives damaged contact us within 5 days from the delivery date so we can process a claim/refund.

We are not responsible for items delivered to your home or business that are lost or stolen after delivery has been confirmed. If you would like us to require a signature upon delivery, please let us know prior to ordering and we will add that option for a nominal cost.

We offer combined shipping discounts on most items (see shipping costs on each item). Please note that Etsy handles combined discounts this way: You pay full listed shipping cost on the item with the most expensive shipping cost and then the combined shipping discount applies to additional items (of lesser shipping costs) on your order.

We are happy to ship internationally on most items but realize that heavy and/or bulky items will be very expensive to ship so we may note on an item that international shipping is not available.The most cost-effective means for shipping internationally is by U.S. Postal Service (either First Class or Priority International mail) but tracking is often unavailable for items sent this way. International delivery times vary from country to country. An item may take anywhere from 7 to 30 days and occasionally longer and depends upon customs or local delivery delays. We have shipped many items all over the globe with very few problems, but items can get lost or stolen along the way. Should an item be lost in the mail, we will provide you with a copy of the U.S Customs form which is proof that we sent the item. The international buyer will be responsible for contacting their own country's customs/mail officials to trace a lost item's whereabouts. WE CANNOT GUARANTEE DELIVERY OF ITEMS SHIPPED OUTSIDE THE U.S.A.

Also note that the international buyer is responsible for any duty or customs fees charged by your country.


At the Leaping Lemming, We like happy customers! Upon receipt of your purchased item, check for any shipping damage and Convo or email us ASAP if there is shipping damage or other issues.

We accept returns on items within 14 days of receipt. If you are returning an item for whatever reason, contact us within 14 days to arrange for a return. Once we receive the item back in good condition, a full refund (less original shipping cost) will be issued to you. Buyer is responsible for return shipping charges and original shipping charges unless we deem that an item was not as described. Returned items must be in original condition with all original parts and be packed well for damage-free shipping.

NOTE- We try and describe items as if we were the buyer so carefully read all item descriptions. Most returns can be avoided if you read sizes, descriptions, etc. carefully and Convo us with any questions you might have prior to purchasing.


The vintage items we sell are over 20 years old (some are much older) and are sold "as is." We do not imply any warranty beyond the 14 day return policy described above. This means that if an item breaks or ceases to function after 14 days of receipt no refund or return option is available.

Some large/bulky furniture items may come to you partially disassembled to keep your shipping costs down and we will state that on the item description. The buyer is responsible for correctly reassembling an item. If you have any questions about reassembly or are not certain that you have reassembled properly, please contact us prior to using the item. If you would prefer to have an item sent to you fully assembled--contact us prior to purchasing so that we can provide a shipping cost for a fully assembled piece. Note- some items may not be available for shipping if they are not partially disassembled. Fully assembled pieces are always available for local pick-up.

We attempt to describe items as best we can but be aware that vintage appliances and electrical devices may have electrical hazards so the buyer is responsible for any risks in use of them.

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